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Internet Statistics and Demographics
To understand the
importance of Internet marketing and Web site
promotion, you only need to look at the statistics and
demographics pertaining to the growth and usage of the
Internet.
CommerceNet / Neilsen Internet
Demographic Survey (10/98)
-
The number of Internet users over
the age of 16 in the U.S. and Canada has reached
79 million up from 58 million just 9 months ago.
-
In the same timeframe the number
of people buying products and services via the Web
has hit 20 million, double what it was 9 months
ago.
Relevant Knowledge Statistics (5/98)
-
U.S. Web Universe grows to over
57 million users, that is a growth of 1.6 million
users since January 1998.
-
The population of Web users
continues to be skewed toward males, composing 56
percent of the Web audience. In comparison, only
30 percent of the U.S. population are men.
-
Nearly 77 percent of all Web
users are between the ages of 18 and 49. Users
between the ages of 18-34 comprise 39 percent of
the Web universe, the highest composition of any
demographic group. In comparison, only 30 percent
of the U.S. population are ages 18-34.
-
Web users are more educated than
the average U.S. population. Slightly more than
half (51 percent) of all Web users have college
degrees, whereas only 24 percent of the U.S.
population have a college degree.
Forrester Research Statistics
-
Nearly 50 percent of the U.S.
population, or 135 million people, will
communicate via email by 2001. Fifteen percent of
the U.S. population (approximately 30 million
adults 16 and over) use email now.
-
More than 3 billion
"permitted" commercial email messages
were sent in 1997 and this number will grow to 250
billion by 2002, creating a market that will soar
from less that $8 million in 1997 to more than
$950 million in 2002.
National Telecommunications &
Information Administration
Percent of U. S. households with a
computer, modem, telephone, and email
1994 vs. 1997
| |
Computer
|
Modem
|
Phone
|
Email
|
| 1994 |
24.1
|
11
|
93.8
|
3.4
|
| 1997 |
36.6
|
26.3
|
93.8
|
16.9
|
Percent of U.S.
Households with online service by income for 1997
| |
U.S.
|
Rural
|
Urban
|
Central
City
|
| Under
$5,000 |
7.2
|
5.6
|
7.7
|
6.6
|
| 5,000-9,999 |
3.9
|
2.3
|
4.4
|
4.6
|
| 10,000-14,999 |
4.9
|
2.8
|
5.6
|
5.7
|
| 15,000-19,999 |
7.0
|
4.5
|
7.8
|
9.6
|
| 20,000-24,999 |
9.0
|
6.5
|
9.9
|
10.0
|
| 25,000-34,999 |
13.9
|
11.6
|
14.7
|
13.3
|
| 35,000-49,999 |
20.8
|
16.0
|
22.6
|
23.0
|
| 50,000-74,999 |
32.4
|
27.6
|
33.9
|
35.1
|
| 75,000+ |
49.2
|
44.4
|
50.3
|
49.4
|
Percent of U. S.
Households with online service by age for 1997
| |
U. S.
|
Rural
|
Urban
|
Central
City
|
| Under
25 years |
17.1
|
12.1
|
18.0
|
19.2
|
| 25-34
years |
22.0
|
15.7
|
23.6
|
22.6
|
| 35-44
years |
24.7
|
21.0
|
25.9
|
20.9
|
| 45-54
years |
25.8
|
21.6
|
27.3
|
22.2
|
| 55+
years |
8.8
|
6.7
|
9.5
|
7.8
|
NUA Internet Surveys
Number of people
using the Internet around the world
| World
Wide |
148
million |
| Africa |
.80
million |
| Asia
/ Pacific |
23.7
million |
| Europe |
33.25
million |
| Middle
East |
.78
million |
| U.
S. & Canada |
87
million |
| South
America |
4.5
million |
SeniorNet and Charles
Schwab Inc. Statistics (10/98)
-
Over 13 million adults over the
age of 50 have Internet access and this number is
growing rapidly.
-
70 percent of U.S. seniors who
own a home computer surf the Web. Further, 40
percent of all U.S. adults over the age of 50 have
a computer. Up from 29 percent in 1995.
C|net Reports
Web Sales
Internet
saw sales jump more than 31 percent.
Quarterly
Web Sales
| Company
(Ticker) |
Before
9/30/97 (millions) |
Before
6/30/97 (millions) |
Percent
Gain |
| Insight
(NSIT) |
$6.8 |
$5.5 |
23 |
| Onsale
(ONSL) |
$32.3 |
$24.5 |
32 |
| Amazon.com
(AMZN) |
$37.9 |
$27.9 |
35 |
| E*Trade
(EGRP) |
$48.5 |
$37 |
31 |
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