Our
Web site Promotion Process
Accurate Online is a value added Internet
marketing/Web site promotion company. We employ
experts who specialize in the various areas of our
services. Every service that we offer has its own
demands and approaches. To provide better service and
produce better results for our customers we constantly
observe, analyze, and develop Web site promotion
trends. These trends are constantly changing and
evolving.
Listed
below is how current marketing strategies stack up
according to a study by WebCMO. These are
listed from most effective to least effective.
- Search
Engine Positioning
- Opt-in
Email
- Offline
Advertising
- Press
Release
- Banner
Advertising
- Discussion
Forums
- Sponsorships
- Newsgroups
- Strategic
Linking
As
you can see, search engine positioning is the most
effective means of Web site promotion, because the
results tend to be long term. Most everyone begins his
or her Web session at a major search engine. Further,
anyone who finds your Web site on a major search
engine is specifically searching for something related
to your Web site. This makes them a more valuable
visitor than someone who just surfed to your site.
Search
engine positioning is the most technically demanding
service we offer. Search engine positioning changes
and evolves faster because of the competition between
search engines to produce better results which
ultimately produces more advertising revenue. To
ensure that we can stay up to date with the search
engines, we dedicate a substantial amount of
resources. Most search engine positioning companies
use software available to the general public for the
bulk of their analytical work to develop criteria for
search engine positioning. Fundamentally this is not a
bad practice; however, Accurate Online takes the process of
collecting search engine data a step further. We have
developed proprietary software to analyze the search
engines' ranking criteria in conjunction with the
software that most other search engine positioning
companies use.
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